Colozeum

A National Level Workshop has been conducted on HR and Marketing.

I Session: From 12:00 to 02:00 PM.

Globalisation - Launch of MNC brands in India was taken up by Mr. Vijay Xavier, Vice

President, Lome World wide, Chennai.

He briefed the gathering on the thought process behind making advertisements

The steps included:

1. Understanding the client requirement
2. 2. Research & Survey to be conducted
3. 3. Finally making / shooting of the Ad.

The students were told about the importance of Indians in global advertisements.

Different advertisements like that of Saint Gobain, Bajaj Ford etc. were shown to the

students that received a very good response.

II Session:

Building Rural Brands in India with Emphasis on Rural Sector.

This session was taken by Mr. R. Sheshadri where he emphasized that the main thrust of revenue generation for sellers lies in Real India which is in Rural areas.

He enlightened the students on how rural advertisements are different from urban advertisements and the reason behind it.

The students had a full knowledge packed session with Mr. R. Sheshadri, where they thoroughly enjoyed matching the making of rural advertisements.

Sex in advertisements Zaboo session was taken up by Mr. Vijay Xavier.

The students were made to think that in reality is any sex portrayed in advertisements or is the same more in the films?

IV Session - 05:15PM - 06:00 PM

Making of Ad copy professional way.

Session was taken by Mr. Vijay Xavier in which a full procedure was explained step by step on how to make an advertisement.

Human Resource Workshop

Mr. Mathew started with a question and answer session whereby he cleared the doubts of the participants. He then revised some concepts in Human Resources Management and slowly started with the subject of Competency Mapping.

He shared some of his experiences in TCS while interviewing candidates. He gave a brief on the role of the HR manager, the issues he is likely to face and some of the practical problems HR managers face in their organizations. He reiterated the critical role of the HR manager.

Session 2

The session started with detailing Competency Mapping. Mr. Mathew explained competency mapping, how it is done, and the cycle of appraising an employee. The importance of Competency mapping was discussed and how it becomes the back bone for an organization for managing the employees.

An activity was conducted by the resource person. The activity proceeded in four stages.

• Individual Activity
• Stage 1: Listing the competencies
• Stage 2: Identifying the level of competency.
• Stage 3: Mapping the competency to the individual
• Group Activity
  • Stage 4: Framing a question to pose to the candidate to identify the level of the

competency possessed by him / her.A mock interview was conducted, to understand the effectiveness of the questions framed by the teams. The session ended with the teams evaluating the candidature of the interviewee.

Mr. Mathew gave his suggestions for improvement.

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