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Business School

Management Research Projects


KLUBS MBA (General) 2013-15

MRP TITLES

S.No Regd. No Name of the student Tittle of the Study Faculty Supervisor
1 13251027 KOKATI RAM PRATAP A study on customer relationship marketing practices with reference to Apparels Retail Industry in Guntur Dr. M.Kishor Babu
2 13251060 G. SRAVANI Impact of Viral Marketing on the Revenue generation Dr. M.Kishor Babu
3 13251069 PURANAM VENKATESH Marketing of job portals with reference to Shine.Com Dr. M.Kishor Babu
4 12251092 K HARIKA Farmer buying behaviour towards purchase of sprayers in Vijayawada Dr. M.Kishor Babu
5 13251006 KOTA N V S PRAVEEN KUMAR A study on customer challenges faced by Mobile Banking  in Vijayawada area. Dr. D.Prasanna
6 13251039 K.SRIRAMULU Consumer Perception towards Brand Loyalty Dr. D.Prasanna
7 13251061 CHANDRA REDDY D A study on Distribution channels of Mahindra tractors Dr. D.Prasanna
8 13251071 P V S S N GUPTHA A critical study on Mobile advertisement  through SMS Dr. D.Prasanna
9 13251042 SANDEEP KUMAR BANDI A study on consumer perrception on car buying behaviour Dr. D.Prasanna
10 13251013 MADASU BHAVANI SHANKAR A study on Impact of sociaoeconomic factors on decision making process to wards Real estate purchasings at Vizayawada. Dr. Uday  Shankar
11 13251041 GOLLAPALLI SAVITHRI A study on impact of visual murchandising on the impulse buying behaviour of  shoppers of select retail malls at Guntur Dr. Uday  Shankar
12 13251066 SHAIK ABDUL KHADEER A study on effectiveness  of advertising in influencing the purchase behavior of  Volkeswagon at Vijayawada Dr. Uday  Shankar
13 13251072 Y MANI KUMAR Measuring success of new product lanuch in automobile industry with respect of Tata motors at vijayawada. Dr. Uday  Shankar
14 13251001 KUNAPAREDDY. BHAVISHA A Study of Impact of Social Media Marketing on Sales Dr. M.Kishor Babu
15 13251014 DARSI SOUMYA  A STUDY ON CHILDREN'S INFLUENCE ON FAMILY PURCHASE DECISION Dr. D. Kishori
16 13251043 A.POORNIMA NAGALAKSHMI A STUDY ON FACTORS INFLUENCING ONLINE SHOPPING BEHAVIOR OF CUSTOMERS Dr. D. Kishori
17 13251067 P HARISH A STUDY ON EVALUATING FACTORS INFLUENCING CUSTOMER SATISFACTION TOWARDS ONLINE SHOPPING Dr. D. Kishori
18 13251076 DOKKA SHINY A STUDY ON INVESTIGATING KEY FACTORS INFLUENCING CUSTOMER PURCHASE DECISION OF HEALTH CARE INSURANCE POLICIES. Dr. D. Kishori
19 13251017 M. VIJAY KUMAR CHOWDARY A Comparative Study on Consumer Preferences Towards Soft drinks With Reference to Coca Cola and Pepsi Dr. Bimdu Madhavi
20 13251047 SHAIK SUBHANI A Study on Young Consumer’s Perception Towards Private Label Brands With Reference to Lifestyle Dr. Bimdu Madhavi
21 13251068 K SRINIVAS RAO A Study on customer perception towards Heritage foods (India) ltd with special reference to Heritage Retail. Dr. Bimdu Madhavi
22 13251080 J SATISH CHANDRA A Study on Customer perception towards Usha kiran Industries Dr. Bimdu Madhavi
23 13251002 VANJARAPU RAMBABU A study on ‘arbitrage trade analysis’ of stock trading in NSE and BSE with reference to select companies. Dr. K.Madhusudhana Rao
24 13251015 RAPOLU SIVA NAGARAJU A study on technical analysis of automobile industry with reference to select companies. Dr. K.Madhusudhana Rao
25 13251033 KURAPATI MANI KUMAR A study on the impact of BSE sensex on rupee devaluation in India. Dr. K.Madhusudhana Rao
26 13251044 G.BALA GOPAL A study on the impact of ‘FDIs’on retail sector of India with reference to Wal-Mart. Dr. K.Madhusudhana Rao
27 13251062 N V ALEKHYA A study on the impact of global recession on the Indian ‘it’ industry with reference to infinity software solutions, Hyderabad. Dr. K.Madhusudhana Rao
28 13251003 MANOHAR PINNINTI A study on investors’ perception in Birla sun life mutual fund Dr. P.Raja Babu
29 13251016 M CHANDRANATH A study on fundamental analysis in Indian stock market (a comparative study between Indian stock market with foreign stock market) Dr. P.Raja Babu
30 13251034 T. VIJAY PRATAP REDDY A study on micro financial institutions in Guntur district Dr. P.Raja Babu
31 13251045 GATTI VENKATA PRUDHVI RAJ A study on fundamental analysis in automobile industry Dr. P.Raja Babu
32 12251507 N SURESH KUMAR A study on working capital management in pharma industry  (with reference to Cipla company Vijayawada) Dr. P.Raja Babu
33 13251008 KUSU ANUPAMA A Study on the impact of Banking Technology on Rural youth for Inclusive Growth Dr.V.Venu Madhav
34 13251023 K N S K SRIDHARA SASTRY A Study on the impact of Exchange Rates on the selective stock indices in India Dr.V.Venu Madhav
35 13251036 GADIYARAM GAYATHRI A Study on the growth of banking with reference to Pradhana Mantri Jandhan Yojana Dr.V.Venu Madhav
36 13251052 P LEELA NAGA RATNA KUMARI A Study on the impact of micro finance on women empowerment in Guntur District Dr.V.Venu Madhav
37 13251075 JADAM ANITHA A Study on credit risk management with reference to SBI. Dr.V.Venu Madhav
38 13251004 C. PADMA PRIYA A comparative study of E-banking services in public and private sector banks with reference to SBI and Axis banks at vijayawada. Dr. K.S.Sekhara Rao
39 13251021 SHIKHA GUPTA The role of information and communication technology (ICT) in financial inclusion: A Study in krishna district. Dr. K.S.Sekhara Rao
40 13251035 RACHAKONDA ROHIT KRISHNA The role of financial literacy in financial inclusion: Atudy in guntur district Dr. K.S.Sekhara Rao
41 13251051 BANDARU PAVANI A Study on role of banks in financial inclusion Dr. K.S.Sekhara Rao
42 13251064 MUSUNURU SRI MOUNICA Finance globalisation in power sector: Astudy in Andhra Pradesh Dr. K.S.Sekhara Rao
43 13251009 SANTHOSHI K D K PRABHALA Comparative Financial Performance Analysis with reference to GIC & UIC Dr. K.S.Srinivasa Rao
44 13251029 M ARUNODHAYA A Study on Issues in adoption of Mobile Banking with reference to SBH and HDFC banks Dr. K.S.Srinivasa Rao
45 13251037 KURRA SIVA KUMAR Factor Influencing the adoption of Internet Banking Dr. K.S.Srinivasa Rao
46 13251054 UPPALAPATI SWATHI A study on Financial performance of public sector and Private sector banks Dr.Sailaja
47 13251079 P SRAVANI Comparative analysis on capital structure of banking companies with special reference to public sector and Private sector banks in India. Dr.Sailaja
48 13251011 PAPPU V J RAJESH KUMAR A study on Impact of recession on stock prices of IT sector Dr.Sailaja
49 13251074 K CHANDINI BHAVANI A study on NPA trend in Indian banking sector. Dr.Sailaja
50 13251030 MODUGULA YAMINI TEJASRI A Comparative Study on Financial Performance of RRBs In Andhra Pradesh Mr. Venketesh Kumar
51 13251038 GUNTUPALLI PUJITHA A Study on Impact of Selected Macro Economic Determinants on Bankex Mr. Venketesh Kumar
52 13251058 G JETENDRA MOHAN A Comparative Study on Non-Performing Assets of Selected Banks Mr. Venketesh Kumar
53 13251005 YERNENI KEERTHANA theory X and theory Y : implications for teachers in higher education Dr.M.Bhaskara Rao
54 13251078 M NAGA SIRISHA a study on total reward system as an employee retaining strategy in BPO's in vijayawada Dr.M.Bhaskara Rao
55 13251007 PILLUTLA ADITYA SAI CHARAN A study on Work-life balance of employees in retail sector in Vijayawada Dr. Kamesh
56 13251019 SUSHMEET KAUR KOCHAR A Study on Recruitment practices in Private Sector Banks in Vijayawada Dr. Kamesh
57 13251026 S VENKATA RAMA KRISHNA A Study on Technology Adoption among the households of Gannavaram Dr. Kamesh
58 13251040 N.ANIL KUMAR A Study on the impact of T&D on Employee Satisfaction, Loyalty and Intent to stay in Agro based industries in Vijayawada Dr. Kamesh
59 13251048 MADDISETTY MOUNIKA A Study on the Competencies of Sales Personnel in Automobile industry in CRDA Region, AP Dr. Kamesh
60 13251065 K MOUNIKA Role of Lean Leadership in Innovation in Pharmaceutical Industry: A Study on TCS Pharma, Hyderbad. Dr. Kamesh
61 13251010 MOHAMMED IRSHAD Brand Switching Behaviour in Soft-Drinks Market: An Analysis Dr. D.Srinivasa Rao
62 13251020 ARCHANA GUPTA A study on the Impact of HR Policies On Employee satisfaction Dr. D.Srinivasa Rao
63 13251028 N RAVI TEJA Employee Engagement  in E-City, A Study Dr. D.Srinivasa Rao
64 13251053 S REVATHI A Comparative Study on Job Satisfaction of Employees in Banks Dr. D.Srinivasa Rao
65 13251059 RAKESH KUMAR P A Study on Consumer Perception Towards Online-Shopping Dr. D.Srinivasa Rao
66 13251070 MANUKONDA WILLIAM CARE Awareness on Crop-Insurance among Farmers, a Study in Guntur District. Dr. D.Srinivasa Rao
67 13251077 P JHANSI RANI A Study on Competency Mapping and BARS Dr. D.Srinivasa Rao
68 13251012 UPPALAPATI ANJALI A Study on Determinants of Employee Engagement and their Effect on Employee Performance in Health Care Sector Dr. Fakkruddin
69 13251022 D SAI PRATIMA A Study on Effect of Reward Practices on Employee Performance with Special Reference to Health Care Sector Dr. Fakkruddin
70 13251032 SASUBELLI GAYATHRI Team Work: A Factor for Organisational Effectiveness With Respect To Hypermarkets in Vijayawada Region Dr. Fakkruddin
71 13251046 M.V.S.K RAMYA Transformational Leadership on employee perfoemance by influencing Emotional strain and core self evaluation Dr. Fakkruddin
72 13251063 Y. PHANI RAJ A study on Factors influencing on employee satisfaction in BSNL Dr. Fakkruddin
73 13251073 K NAGA SREEMANNARAYANA A Study on Factors Affecting Organisational Commitment in It Sector Dr. Fakkruddin
74 13251018 MEGHA SARAOGI Role of HR practices in health caresector: A Study in krishna district Dr. K.S.Sekhara Rao
75 13251025 M RANJITH KUMAR A Study on qwality of work life in Educational Institutions Dr. K.S.Sekhara Rao

KLUBS MBA TECHNOLOGY MANAGEMENT 2013-15

MRP TITLES

S.No Regd. No Name of the student Tittle of the Study Faculty Supervisor
1 13252001 PRATHYUSHA PAPOLA A study on women buying behavior towards online shopping in vijayawada Dr.M.Bhaskara Rao
2 13252004 M NAGASKAR A comparative anaysis of visual merchandising in indian e-commerce apperal industry. Dr.M.Bhaskara Rao
3 13252005 SHAIK MASTAN A study on attitude of engineering students towards enterprenueurship. Dr.M.Bhaskara Rao
4 13252008 CH.S.P.V. SURYA TEJA A study on supply chain management performance in small and medium enterprises in vijayawada. Dr.M.Bhaskara Rao
5 13252015 P HEMA HARISHA Diffusion of solar energy technologies in andhra pradesh: challenges and opportunities. Dr.M.Bhaskara Rao
6 13252003 ANUSHA PASUPULETI A study on Supply Chain Management in retail industry at reliance Industries Guntur Dr. Niranjan
7 13252013 SINGU RAJESH A Role of supply Chain Management in textile industry. Dr. Niranjan
8 13252017 KONA YOGI RANA A study on Supply Chain Management and Distribution network of Milk products at Sangam dairy Dr. Niranjan
9 13252006 THOMAS REVANTH KONDAVEETI Operations and strategies of fast food chains on consumers Dr. Niranjan
10 13252010 CH.VIKAS BABU Role of IT in supply Chain Management Dr. Niranjan
11 13252007 KOKKILIGADDA JITHENDRA A study on Supply Chain Management in Electronic Industries Dr. Niranjan
12 13252011 S.JAGADEESH BABU Operational excellence of distribution of Samsung products Dr. Niranjan
13 13252009 S.NIRANJAN KUMAR A study on the effectiveness of ERP with reference to K Lniversity Dr.V.Venu Madhav
15 13252012 RIYAZ SHAIK A study on consumers' buying behaviour on  Apparels  with respect to select brands in Guntur Dr. Uday  Shankar

KLUBS MBA 2012-14 (AB) BATCH

MRP TITLES

S.No Regd. No Name of the student Title of the Study Stream
1 12251501 Ravva Sai Varun comparative study on conventional marketing to E-Marketing with reference to the preferences of customers under age group of 18-25 Marketing
2 12251502 K. Manohar Raya Varma A comparitive study on consumer perception towards service quality of public& private bus service quality in vijayawada Marketing
3 12251503 CH. Sai Pavan A comparative analysis of sourcing of profiles from select job portals Marketing
4 12251505 M. Vara Prasad comparative study of sales promotion on detergents and toilets of FMCG products Marketing
5 12251506 G V D Rajesh Impact of e-banking on traditional banking services Marketing
6 12251508 P. Jyothi Swaroop Trust worthiness on online shopping Marketing
7 12251509 CH. Prasanna Kumar Impact of ambush marketing on consumer perception & attitude Marketing
8 12251510 T. Praveen A study on customer statisfaction towards online trading with referece to Kotak securities Marketing
9 12251511 K. Rohitha A Study on relationship between organization culture & employeee engagement in banking industry HR
10 12251512 G. Divya Sree A Study on performance apprisal in sangam dairy HR
11 12251513 G. Vijaya A Study on anticedents and consequences of employee empowerment in health care sector HR
12 12251514 U. Mahesh Babu A Study on consumer perception and attitude towards branded accesssories of maruti udyog Ltd Marketing
13 12251515 K. Prudhvi A Study on customer relationship management in Reliance life insurance at Vijayawada. Marketing
14 12251516 D. Vamsi Impact of promotional activities of yamaha in selected markets of tenali Marketing
15 12251517 A. Narayana Rao Interface of CSR on performance of sales of cocacola Marketing
16 12251518 Farahna Baig A Study on quality of work life in jocil HR
17 12251519 M. Bhavani Sankar A Study on consumer satisfaction in sangam dairy Marketing
18 12251520 K. Ramesh Customer satisfaction of Tirumala diary products and services at Vijayawada. Marketing
19 12251521 P.Arun A Study on CRM & customer loyalty in automoniles industry Marketing
20 12251522 D. Kamalesh A study on impact of retailing strategies to wards slowmoving products at Big Bazaar Marketing
21 12251523 V.Prasanth A Comparitive study on consumer perception towards service quality of BSNL & AIRTEL Marketing
22 12251524 B H Hareesh Nag   Marketing

Management Research Projects for the Acedemic Year 2012-14




Management Research Projects for the Acedemic Year 2012-13