Business School
A National Workshop was conducted by Business Administration Division on Sep 22, 2007 by the youngest Department of the College. The objective is to provide insights into the process of building brands through advertising. About 22 Delegates from across India participated in the event. The resource person for the Workshop was Mr. Vijay Xavier, Lowe Lintas. He illustrated his speech with Case Studies from Ford, Ikon and Saint Gobain. Mr. R. Seshadri, MD, Anuragh Madison, an expert on Rural Branding, highlighted opportunities in Rural Branding, Changing Trends in Rural Markets, Pitfalls in Rural branding and Approaches to building Rural Brands. He used the examples of HP Gas, Sonata Watches, Gromor, Air Deccan in his presentation to make his point
