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Syllabus

Program Structure for the BBA Program.

Year
Name of the Course
Periods
Contact Hours
Credits
Name of the Course
Periods
Contact Hours
Credits
L T P L T P
I
English Language Skills-I 2 0 2 4 3 English Language Skills-II 2 0 2 4 3
Introduction to Financial Accounting 3 2 0 5 5 Financial Accounting 3 2 0 5 5
Indian Business Environment 3 0 0 3 3 Business Statistics & Quantitative Methods 3 2 0 5 5
Managerial Economics 3 0 0 3 3 Monitory Economics 3 0 0 3 3
Introduction to Information Technology 1 0 4 5 3 International Business Environment 3 0 0 3 3
Perspectives of Management 3 0 0 3 3 Introductory Psychology 3 0 0 3 3
Contemporary India* 3 0 0 3 0
Total   18   2   6   26 20 Total   17   4   2   23 22
II
Financial Management 3 2 0 5 5 Business Report Writing 2 0 2 4 3
Business Laws 3 0 0 3 3 Company Law 3 0 0 3 3
Management Accounting 2 1 0 3 3 Production & Service Operations Management 3 1 0 4 4
Marketing Management 5 0 0 5 5 Human Resources Management 3 0 0 3 3
Organization Behavior 3 0 0 3 3 Soft-Skills-II 1 0 4 5 3
Soft-Skills-I 2 0 2 4 3 Management Information Systems 3 0 0 3 3
Environmental Studies* 3 0 0 3 0            
Total   20   4   2   26   22 Total   15   1   6   22   19

SUMMER INTERNSHIP.

Summer Term
SUMMER PROJECT  5 CREDITS
III
Current Issues in Business 3 0 0 3 3 Internship     20   20
Business Policy & Strategy 3 0 0 3 3
Business Research Methods 3 2 0 5 5
Elective - I 3 0 0 3 3
Elective – II 3 0 0 3 3
Elective-III 3 0 0 3 3
Elective - IV 3 0 0 3 3
Total

  21

  2

  0

  23

  23

Total  

  0

  20

  20

Elective Courses.

Marketing
Sales Management
Advertising and Sales Promotion
Consumer Behavior
Services Marketing
Rural Marketing
Finance
Working Capital Management
Security Analysis
Portfolio Management
Management of Financial Services
Mutual Funds & Merchant Banking
Human Resource Management
Organizational Change & Development
Training & Development
Performance & Counseling Management
Leadership Development
Labour Laws 
Ectoral Specializations
Banking Theory & Practice
Banking Service Operations
Microfinance
Life Insurance
General Insurance
Management of Insurance Operations
Retail Management
Store Management
Tourism Management
Event Management
General
Critical Thinking
Business Ethics
Entrepreneurship